此參考說明所註明的目錄。請向該機構確認當前課程供給與適用於你入學的條件。
課程說明
企業對企業行銷 將行銷原則應用於提供給其他公司、政府機構與組織之商業產品與服務。商業行銷的獨特面向包括買賣雙方關係中權力的轉移、強調人員銷售的短通路分配。商業客戶類型與B2B商務在商業市場中日益重要的角色。授課、個案討論，每週3小時。限制：在註冊指南所指定日期前，開放予已核准行銷（Marketing）專修之BBA學生。在該日期之後，開放予BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及商學合併主修學生。學生必須具備至少10.0整體學分。先修課程：MKTG 2P52或3P24 。注意：本課程可能以多種授課模式提供。授課方式將列於當期學術課表。
先修條件
- 先修課程：MKTG 2P52或3P24 。
條件與方式
- 限制：在註冊指南所指定日期前，開放予已核准行銷（Marketing）專修之BBA學生。在該日期之後，開放予BAcc、BBA、BBE、BCB、BCMN、STAC、TMGT及商學合併主修學生。學生必須具備至少10.0整體學分。
- 先修課程：MKTG 2P52或3P24 。
- 注意：此課程可能以多種授課方式開設。授課方式將在適用學期的學術時刻表中列出。
原文參考文本
Business to Business Marketing Application of marketing principles to business products and services to other companies, government bodies and institutions. Unique aspects of business marketing including the shifting of power in buyer-seller relationships, shortness of distribution channels emphasizing personal selling. Types of business customers and increasingly important role of B2B commerce in the business marketplace. Lectures, case discussion, 3 hours per week. Restriction: open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits. Prerequisite(s): MKTG 2P52 or 3P24 . Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
- Prerequisite(s): MKTG 2P52 or 3P24 .
- Restriction: open to BBA students approved to the Marketing concentration until date specified in Registration guide. After that date open to BAcc, BBA, BBE, BCB, BCMN, STAC , TMGT and combined Business majors. Students must have a minimum of 10.0 overall credits.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.
來源與參考
保留日期與來源以協助你核實資料。為便於閱讀提供譯文；官方來源為條件與要求的參照。
來源參考 : https://brocku.ca/webcal/2024/undergrad/busi.html