커뮤니케이션 전략

A hands-on introduction to developing, designing, and executing strategic communications campaigns. Emphasis on understanding how effective communications strategies can be designed to help organizations achieve goals by making appeals to different audiences.

• Prerequisite(s): third-year standing and enrolment in Communication and Media Studies (including related BGInS specializations and streams), or permission of the School of Journalism and Communication.
• Workshop three hours a week.