Carleton University · POLM 5004

Advanced Strategic Communications

Credits : 0.5 creditReference year : 2026-27

Description

An exploration of how to understand an issue environment, develop positive and productive social media and mainstream media approaches, create a crisis communications strategy, and ensure a strong reputation management capacity.

Prerequisites

  • Prerequisite(s): POLM 5018 .

Conditions and arrangements

  • Prerequisite(s): POLM 5018 .
Reference text in its original language

An exploration of how to understand an issue environment, develop positive and productive social media and mainstream media approaches, create a crisis communications strategy, and ensure a strong reputation management capacity.

  • Prerequisite(s): POLM 5018 .

Sources and references

Dates and sources are retained to help you verify the information. Translations are provided to facilitate reading; the official source governs conditions and requirements.

Source reference : https://calendar.carleton.ca/grad/courses/POLM/

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