Description
Behaviour of end-consumers, business and government buyers, and investors in the international context. National, cross-national, and subnational segments and behaviour differences. Adaptation vs. standardisation strategies in the context of socio-psychological, legal, technological, international procurement rules, and other constraints and opportunities.
Prerequisites
- Prerequisite(s): third-year standing, BUSI 2204 or BUSI 2208 , and BUSI 2702 or BUSI 2101 .
Conditions and arrangements
- Prerequisite(s): third-year standing, BUSI 2204 or BUSI 2208 , and BUSI 2702 or BUSI 2101 .
- Lecture three hours a week.
Reference text in its original language
Behaviour of end-consumers, business and government buyers, and investors in the international context. National, cross-national, and subnational segments and behaviour differences. Adaptation vs. standardisation strategies in the context of socio-psychological, legal, technological, international procurement rules, and other constraints and opportunities.
- Prerequisite(s): third-year standing, BUSI 2204 or BUSI 2208 , and BUSI 2702 or BUSI 2101 .
- Lecture three hours a week.
Sources and references
Dates and sources are retained to help you verify the information. Translations are provided to facilitate reading; the official source governs conditions and requirements.
Source reference : https://calendar.carleton.ca/undergrad/courses/BUSI/