Description
Advanced study of marketing within the arts and culture sectors. Facilitates sophisticated understanding of the knowledge and skills required for marketing managers to respond to changing market environments in order to bring arts and culture offerings to their target audiences.
Prerequisites
- Prerequisite(s): MKTG 5200 .
Conditions and arrangements
- Prerequisite(s): MKTG 5200 .
- Also offered at the undergraduate level, with different requirements, as BUSI 4229 , for which additional credit is precluded.
Reference text in its original language
Advanced study of marketing within the arts and culture sectors. Facilitates sophisticated understanding of the knowledge and skills required for marketing managers to respond to changing market environments in order to bring arts and culture offerings to their target audiences.
- Prerequisite(s): MKTG 5200 .
- Also offered at the undergraduate level, with different requirements, as BUSI 4229 , for which additional credit is precluded.
Sources and references
Dates and sources are retained to help you verify the information. Translations are provided to facilitate reading; the official source governs conditions and requirements.
Source reference : https://calendar.carleton.ca/grad/courses/MKTG/