Description
Product adaptation, distribution networks, promotion practices, cross-border pricing strategy and regulatory and other limitations. Trade trends and the macro and micro effects of culture provide connecting themes.
Prerequisites
- Prerequisite(s): IBUS 5701 .
Conditions and arrangements
- Prerequisite(s): IBUS 5701 .
Reference text in its original language
Product adaptation, distribution networks, promotion practices, cross-border pricing strategy and regulatory and other limitations. Trade trends and the macro and micro effects of culture provide connecting themes.
- Prerequisite(s): IBUS 5701 .
Sources and references
Dates and sources are retained to help you verify the information. Translations are provided to facilitate reading; the official source governs conditions and requirements.
Source reference : https://calendar.carleton.ca/grad/courses/IBUS/