Description
Promotion as communication process and marketing tool. Integrating advertising, direct/digital marketing, interactive media, sales promotion, public relations, personal selling through strategic planning (research, budgeting, organizing, creative and media strategy), execution, and campaign evaluation. Regulatory, ethical, social issues considerations.
Prerequisites
- Prerequisite(s): BUSI 2208 or BUSI 2204 (with a grade of C- or higher in each).
Conditions and arrangements
- Prerequisite(s): BUSI 2208 or BUSI 2204 (with a grade of C- or higher in each).
- Lecture three hours a week.
Reference text in its original language
Promotion as communication process and marketing tool. Integrating advertising, direct/digital marketing, interactive media, sales promotion, public relations, personal selling through strategic planning (research, budgeting, organizing, creative and media strategy), execution, and campaign evaluation. Regulatory, ethical, social issues considerations.
- Prerequisite(s): BUSI 2208 or BUSI 2204 (with a grade of C- or higher in each).
- Lecture three hours a week.
Sources and references
Dates and sources are retained to help you verify the information. Translations are provided to facilitate reading; the official source governs conditions and requirements.
Source reference : https://calendar.carleton.ca/undergrad/courses/BUSI/