Carleton University · BUSI 5281

Seminar in Marketing II: Consumer Behaviour

Credits : 0.5 creditReference year : 2026-27

Description

Consumer decision making theory and practice including information processing, behavioural decision theory and consumer culture theory perspectives.

Conditions and arrangements

  • Also offered at the undergraduate level, with different requirements, as Also offered, with different requirements, as BUSI 6201 , for which additional credit is precluded.
Reference text in its original language

Consumer decision making theory and practice including information processing, behavioural decision theory and consumer culture theory perspectives.

  • Also offered at the undergraduate level, with different requirements, as Also offered, with different requirements, as BUSI 6201 , for which additional credit is precluded.

Sources and references

Dates and sources are retained to help you verify the information. Translations are provided to facilitate reading; the official source governs conditions and requirements.

Source reference : https://calendar.carleton.ca/grad/courses/BUSI/

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