Description
An overview of essential marketing metrics used for enhancing marketing decisions. The course consists of seven core modules: share metrics, margins and profits, pricing, product and portfolio management, sales force management, promotion profitability, and customer profitability.
Prerequisites
- Prerequisite(s): BUSI 2018 (or BUSI 1005 ) and BUSI 2208 .
Conditions and arrangements
- Prerequisite(s): BUSI 2018 (or BUSI 1005 ) and BUSI 2208 .
- Lecture three hours a week.
Reference text in its original language
An overview of essential marketing metrics used for enhancing marketing decisions. The course consists of seven core modules: share metrics, margins and profits, pricing, product and portfolio management, sales force management, promotion profitability, and customer profitability.
- Prerequisite(s): BUSI 2018 (or BUSI 1005 ) and BUSI 2208 .
- Lecture three hours a week.
Sources and references
Dates and sources are retained to help you verify the information. Translations are provided to facilitate reading; the official source governs conditions and requirements.
Source reference : https://calendar.carleton.ca/undergrad/courses/BUSI/