Description
Basic problems and practices in marketing. Marketing strategies, planning, packaging, branding and promotion at the level of the individual firm; distribution channels.
Prerequisites
- Prerequisite(s): restricted to students in the B.I.T. degree program.
Conditions and arrangements
- Precludes additional credit for Precludes additional credit for BUSI 2204 .
- Prerequisite(s): restricted to students in the B.I.T. degree program.
- Lectures three hours a week.
Reference text in its original language
Basic problems and practices in marketing. Marketing strategies, planning, packaging, branding and promotion at the level of the individual firm; distribution channels.
- Prerequisite(s): restricted to students in the B.I.T. degree program.
- Precludes additional credit for Precludes additional credit for BUSI 2204 .
- Lectures three hours a week.
Sources and references
Dates and sources are retained to help you verify the information. Translations are provided to facilitate reading; the official source governs conditions and requirements.
Source reference : https://calendar.carleton.ca/undergrad/courses/BIT/