Carleton University · BUSI 4211

Sales Management

Credits : 0.5 creditReference year : 2026-27

Description

This course explores the strategic role of sales management within organizations, focusing on developing and implementing effective sales strategies, managing and motivating sales teams, and leveraging technology to optimize sales processes.

Prerequisites

  • Prerequisite(s): BUSI 2204 or BUSI 2208 with a grade of C- or higher.

Conditions and arrangements

  • Prerequisite(s): BUSI 2204 or BUSI 2208 with a grade of C- or higher.
  • Lecture three hours a week.
Reference text in its original language

This course explores the strategic role of sales management within organizations, focusing on developing and implementing effective sales strategies, managing and motivating sales teams, and leveraging technology to optimize sales processes.

  • Prerequisite(s): BUSI 2204 or BUSI 2208 with a grade of C- or higher.
  • Lecture three hours a week.

Sources and references

Dates and sources are retained to help you verify the information. Translations are provided to facilitate reading; the official source governs conditions and requirements.

Source reference : https://calendar.carleton.ca/undergrad/courses/BUSI/

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