Carleton University · BUSI 4208

Marketing Management

Credits : 0.5 creditReference year : 2026-27

Description

In depth analysis and applications of the managerial aspects of marketing. Marketing strategy development and implementation theory and practice.

Prerequisites

  • Prerequisite(s): third year standing, BUSI 2208, and one of BUSI 3205 or BUSI 3207 (with a grade of C or higher in each).

Conditions and arrangements

  • Prerequisite(s): third year standing, BUSI 2208, and one of BUSI 3205 or BUSI 3207 (with a grade of C or higher in each).
  • Lecture three hours a week.
Reference text in its original language

In depth analysis and applications of the managerial aspects of marketing. Marketing strategy development and implementation theory and practice.

  • Prerequisite(s): third year standing, BUSI 2208, and one of BUSI 3205 or BUSI 3207 (with a grade of C or higher in each).
  • Lecture three hours a week.

Sources and references

Dates and sources are retained to help you verify the information. Translations are provided to facilitate reading; the official source governs conditions and requirements.

Source reference : https://calendar.carleton.ca/undergrad/courses/BUSI/

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