Description
A hands-on introduction to developing, designing, and executing strategic communications campaigns. Emphasis on understanding how effective communications strategies can be designed to help organizations achieve goals by making appeals to different audiences.
Prerequisites
- Prerequisite(s): third-year standing and enrolment in Communication and Media Studies (including related BGInS specializations and streams), or permission of the School of Journalism and Communication.
Conditions and arrangements
- Prerequisite(s): third-year standing and enrolment in Communication and Media Studies (including related BGInS specializations and streams), or permission of the School of Journalism and Communication.
- Workshop three hours a week.
Reference text in its original language
A hands-on introduction to developing, designing, and executing strategic communications campaigns. Emphasis on understanding how effective communications strategies can be designed to help organizations achieve goals by making appeals to different audiences.
- Prerequisite(s): third-year standing and enrolment in Communication and Media Studies (including related BGInS specializations and streams), or permission of the School of Journalism and Communication.
- Workshop three hours a week.
Sources and references
Dates and sources are retained to help you verify the information. Translations are provided to facilitate reading; the official source governs conditions and requirements.
Source reference : https://calendar.carleton.ca/undergrad/courses/COMS/