Description
Theories and practice of marketing in business-to-business markets with emphasis on high technology businesses, including strategic marketing management, buyer behaviour and competitive analysis, sales management, new product management, and international issues.
Prerequisites
- Prerequisite(s): BUSI 2204 or BUSI 2208 (with a grade of C- or higher in each).
Conditions and arrangements
- Prerequisite(s): BUSI 2204 or BUSI 2208 (with a grade of C- or higher in each).
- Lecture three hours a week.
Reference text in its original language
Theories and practice of marketing in business-to-business markets with emphasis on high technology businesses, including strategic marketing management, buyer behaviour and competitive analysis, sales management, new product management, and international issues.
- Prerequisite(s): BUSI 2204 or BUSI 2208 (with a grade of C- or higher in each).
- Lecture three hours a week.
Sources and references
Dates and sources are retained to help you verify the information. Translations are provided to facilitate reading; the official source governs conditions and requirements.
Source reference : https://calendar.carleton.ca/undergrad/courses/BUSI/