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Description
Selected Readings in Consumer Behaviour Introduction to consumer behaviour using various literatures in the social sciences such as economics, psychology, and anthropology. Information processing paradigm will be the cornerstone framework used in the course. Cross-cultural behavioural issues are also explored.
Reference text in its original language
Selected Readings in Consumer Behaviour Introduction to consumer behaviour using various literatures in the social sciences such as economics, psychology, and anthropology. Information processing paradigm will be the cornerstone framework used in the course. Cross-cultural behavioural issues are also explored.
Sources and references
Dates and sources are retained to help you verify the information. Translations are provided to facilitate reading; the official source governs conditions and requirements.
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