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Description
Current Issues in Marketing Theory Discussion of the discipline of marketing as a theoretical domain. Topics may include major contemporary and controversial issues in marketing theory, history and evolution of marketing thought, and fundamental issues involved in the philosophy of science and its impact on marketing inquiry.
Reference text in its original language
Current Issues in Marketing Theory Discussion of the discipline of marketing as a theoretical domain. Topics may include major contemporary and controversial issues in marketing theory, history and evolution of marketing thought, and fundamental issues involved in the philosophy of science and its impact on marketing inquiry.
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Source reference : https://brocku.ca/webcal/2024/graduate/mgmt.html