This reference describes the indicated catalogue. Check with the institution to confirm the current offer and the conditions applicable to your intake.
Description
General Marketing Management Exploring the marketing management process. Lectures, 3 hours per week. Restriction: open to BCMN, BBE, STAC and TMGT majors, and Management minors until date specified in Registration guide. Not open to BAcc, BBA, SPMA and combined Business majors. Prerequisite(s): MKTG 2P51 or 2P91 . Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Completion of this course will replace previous assigned grade and credit obtained in MKTG 3P24 , MKTG (OEVI ) 4P92, RECL 3P40 and SPMA 2P65 (3P65).
Prerequisites
- Prerequisite(s): MKTG 2P51 or 2P91 .
Conditions and arrangements
- Restriction: open to BCMN, BBE, STAC and TMGT majors, and Management minors until date specified in Registration guide. Not open to BAcc, BBA, SPMA and combined Business majors.
- Prerequisite(s): MKTG 2P51 or 2P91 .
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Completion of this course will replace previous assigned grade and credit obtained in MKTG 3P24 , MKTG (OEVI ) 4P92, RECL 3P40 and SPMA 2P65 (3P65).
Reference text in its original language
General Marketing Management Exploring the marketing management process. Lectures, 3 hours per week. Restriction: open to BCMN, BBE, STAC and TMGT majors, and Management minors until date specified in Registration guide. Not open to BAcc, BBA, SPMA and combined Business majors. Prerequisite(s): MKTG 2P51 or 2P91 . Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Completion of this course will replace previous assigned grade and credit obtained in MKTG 3P24 , MKTG (OEVI ) 4P92, RECL 3P40 and SPMA 2P65 (3P65).
- Prerequisite(s): MKTG 2P51 or 2P91 .
- Restriction: open to BCMN, BBE, STAC and TMGT majors, and Management minors until date specified in Registration guide. Not open to BAcc, BBA, SPMA and combined Business majors.
- Note: this course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term. Completion of this course will replace previous assigned grade and credit obtained in MKTG 3P24 , MKTG (OEVI ) 4P92, RECL 3P40 and SPMA 2P65 (3P65).
Sources and references
Dates and sources are retained to help you verify the information. Translations are provided to facilitate reading; the official source governs conditions and requirements.
Source reference : https://brocku.ca/webcal/2024/undergrad/busi.html