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Description
Advances in New Product Development Study and analysis of the new product development process and outcomes. Understanding of the differences between and implications of incremental vs. breakthrough new products. Readings and discussion will focus on the significance of innovations for firm survival.
Reference text in its original language
Advances in New Product Development Study and analysis of the new product development process and outcomes. Understanding of the differences between and implications of incremental vs. breakthrough new products. Readings and discussion will focus on the significance of innovations for firm survival.
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Dates and sources are retained to help you verify the information. Translations are provided to facilitate reading; the official source governs conditions and requirements.
Source reference : https://brocku.ca/webcal/2024/graduate/mgmt.html